FOR IMMEDIATE RELEASE
Zetaris Appoints Paul McCrea as General Manager to Drive AI Platform Expansion Across Asia, Middle East and Africa
Zetaris, the Modern Lakehouse for AI company, today announced the appointment of Paul McCrea as General Manager. In this role, Mr. McCrea will oversee all go-to-market activities including new market entry, growth, and client partnerships across Asia, Middle East and Africa (AMEA).
"We're thrilled to welcome Paul to Zetaris at this pivotal moment in our journey," said Vinay Samuel, CEO and Founder of Zetaris.
Mr. McCrea brings over two decades of leadership experience in financial services, payments, telecommunications, technology, and consulting across APAC and EMEA to Zetaris. He has built businesses and products for organizations including Visa, Standard Chartered Bank, Roam Digital, National Australia Bank, and Amdocs Studios, as well as FinTech companies including PulseID and Photis Wealth AI. A strong proponent of high-impact, user-centric solutions, he brings commercial and technical depth in solving for regulation, trust, complexity, and 'total experience' where people, technology, and data intersect.
"I've spent a career building solutions in multiple contexts only to see persistent limitations surface — specifically, a deeply constrained ability to safely access, analyze, and transform data into intelligence. Zetaris' growth and potential lies in its intimate understanding of the problem, both technically and in terms of business impact: enabling real-time, AI-ready data access without the burden of data duplication and complex ETL processes," said Mr. McCrea. "The Modern Lakehouse for AI represents a fundamental shift in how organizations can leverage their data assets and optimize returns on their data investment — all the while retaining the sovereignty of their data 'in-place.' I'm excited to join Zetaris. It is a world-class team driving innovation at the source, empowering businesses to accelerate their AI initiatives while reducing cost and complexity. This is the future of data infrastructure and data asset management — I'm looking forward to bringing this game-changing capability to our clients and partners across AMEA."
About Zetaris Zetaris is the Modern Lakehouse for AI, enabling organizations to access, analyze, and activate their data in real time — without duplication or complex ETL processes. Learn more at www.zetaris.com.